Managing B2B Gift Card Program Compliance: Reward/Solution Providers and Brands/Suppliers Share Insights

Monday, July 17 | 2:30 - 3:30 PM 

There’s a healthy tension between B2B reward & solution providers and the brands with gift card programs who supply them. Brands want the right sales. Brands also want program compliance with their brand standards and approvals for use of marks in materials and marketing campaigns. Some go further, requiring approval for every program and campaign. Reward and solution providers desire a path to scale and need to show compliance without impeding business success. Join this panel discussion about the challenges and opportunities for best practices and alignment. How can solution providers help manage brand expectations?  How can solution providers manage a process so it's repeatable and scalable?  Is there a price for high levels of compliance and oversight or is the alternative worse for both sides?  How can solution providers and brands better educate B2B customers on this unique facet of B2B programs and hold those who don't follow the process accountable?

Cindy Mielke, CPIM, VP, Strategic Partnerships at Tango Card

Cindy is Tango Card's Vice President, Strategic Partnerships and a Certified Professional of Incentive Management. Her passion is helping teammates, clients, and partners achieve success. A strong advocate for the incentive industry, Cindy was awarded the Karen Renk Fellowship Award and was inducted into the Hall of Fame by the Incentive Marketing Association (IMA) in 2019. She currently serves on the board of IMA's Incentive & Engagement Solutions Providers.